Kobelco Construction Machinery USA, a global leader in the manufacture of crawler excavators, recently held a ribbon cutting ceremony at their new Houston, TX-based North American headquarters following the relaunch of the brand as an independent product line earlier this year.
Kobelco’s new Houston based facility has brought a multitude of jobs and revenue to the local economy. “Houston provided the perfect centralized location to relaunch the brand and to support and service customers and dealers throughout the United States and Canada,” states Ron Hargrave, vice president of marketing and sales for Kobelco North America. “The local community has been receptive and rather excited to have Kobelco back in town after having been a part of the CNH organization for 10 years. And, there were several prior Kobelco employees still in the area who we’ve recruited back. This has really helped us to hit the ground running. In just a few short months we’ve opened our headquarters, signed 40 plus dealers, stocked our parts warehouse, hired a full staff of experienced equipment industry professionals and brought product over from Japan, stocking dealer yards in time for the Spring/Summer 2013 selling season.”
The ribbon cutting ceremony kicked off with speeches from Kobelco management which outlined the company’s aggressive growth goals and thanked local officials for their support, employees for their initial hard work and the media for their coverage of the brands rebirth. Attendees had the opportunity to walk around and kick the tires of a wide-range of Kobelco excavators on display and to take a tour of the company’s offices and parts facility. Following the tours, all attendees were treated to a Texas-style catered lunch. 281.888.8430, www.kobelco-usa.com