Frontier Communications Corporation today announced that Rob Curtis has joined the company as Senior Vice President and Chief Marketing Officer. Curtis will report to John Maduri, Executive Vice President of Consumer Sales, Marketing and Product.
“Rob brings a data-driven approach, founded in market and consumer insights, to his new role,” said Maduri. “His Consumer Segment team will focus on accelerating subscriber and revenue growth and maximizing the potential of fiber, copper and emerging wireless capabilities in our footprint. Equally important, Rob will bring a laser focus to the critical issue of churn reduction.”
Most recently, Curtis was a Partner at Bain & Company, and a leader in the company’s Customer Strategy & Marketing and Telecommunications practices. Prior to joining Bain & Company, Curtis was appointed by then FCC Chairman Julius Genachowski to lead the Network Strategy & Deployment team as part of the Commissions National Broadband Plan. Before that, he served as a leader in McKinsey & Co.’s High Tech and Telecom practice.
Curtis earned a B.A. from Trinity University in San Antonio, Texas, a Ph.D. from Oxford University, and a law degree from Duke University School of Law.