September 2017 Vol. 72 No. 9


AEM Launches ‘Behind Every Product’ Campaign

The Association of Equipment Manufacturers (AEM) launched a major advertising campaign, “Behind Every Product,” to promote the economic contributions of the industry among Washington influencers.

“Equipment manufacturers want to be sure that President Trump, members of Congress and other leaders in Washington understand the size and scope of our industry,” said AEM President Dennis Slater. “We want everyone to understand that behind every piece of agriculture or construction equipment is a story of a hardworking American who is able to support a family because of our industry.”

A report produced earlier this year, by the independent research firm IHS Markit, found that the equipment manufacturing industry supports 1.3 million jobs and contributes $159 billion to the GDP in the United States. Other findings were that the industry generated almost $87 billion in labor income in 2016, and about 30 percent of equipment produced in the United States is eventually intended for export.

The “Behind Every Product” initiative was launched as part of “I Make America,” AEM’s grassroots campaign that engages and mobilizes industry employees to advocate for pro-manufacturing public policies.

AEM is the North American-based international trade group representing more than 950 companies and more than 200 product lines in the agriculture, construction, forestry, mining and utility sectors worldwide.

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