January 2018 Vol. 73 No. 1




With the objective of being the lowest lifecycle cost provider, Caterpillar is committed to offering a full range of options and solutions to serve different customer needs. The latest is the launch of the new parts offering, Yellowmark, A Caterpillar Brand.

“We are taking steps to build on the Caterpillar experience. Whether online, through our new services or new products, we are working with our dealers to deliver a step change in our aftermarket offering,” said Nigel Lewis, chief marketing officer and vice president of Caterpillar Inc. “By providing customers with expanded technology, services and repair/rebuild solutions, we are able to present them with a growing suite of solutions aimed at providing not only a broader selection, but affordable options to maintain their equipment and keep it at work. That’s important to them and central to what we strive to do on a daily basis.”

Caterpillar announced plans to introduce a new tier of repair and replacement parts to support the small- and medium-sized equipment under its Construction Industries umbrella. Yellowmark, A Caterpillar Brand, parts will offer an alternative for customers looking for reliable, value-priced parts, conveniently available from their local Cat dealer.

“Developed by Caterpillar and sourced conveniently through the Cat dealer, Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions to provide more options to customers as they work to optimize the owning and operating costs of their fleets,” explained Lewis.

Yellowmark parts will encompass and expand on Cat Classic Parts line. As part of the new Yellowmark brand, new offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. These new parts offerings will be introduced throughout 2018 and will initially include repair and replacement parts. Future new parts introductions will also include maintenance and wear parts.

From Archive


{{ error }}
{{ comment.comment.Name }} • {{ comment.timeAgo }}
{{ comment.comment.Text }}