February 2019 Vol. 74 No. 2


American Rental Association Releases New Strategic Plan

To better support the success of its members and advance the equipment and event rental industry, the American Rental Association (ARA) released a new, industry-wide strategic plan that will drive program initiatives over the next three years. This is the first revision to ARA’s strategic plan in more than a decade.

“As the industry continues to grow and change, so do the needs of the members we serve,” said Tony Conant, ARA CEO. “After nearly two years of research and compiling data, the five key areas where the association can make a significant impact have been identified for inclusion in the strategic plan.”

The result is a simple, straightforward plan that communicates with clarity the purpose, focus areas and values that will drive ARA into the future:

• Education: Position ARA as the primary source for education and training in the equipment and event rental industry.

• Industry Workforce: Raise awareness of careers in rental and ensure a qualified and sustainable workforce for rental business owners.

• Technology: Encourage rental business owners to effectively use technology to increase operational performance.

• Market Intelligence: Provide industry metrics, forecasting resources and market intelligence tools for the industry.

• Consumer Awareness: Promote the value proposition of equipment and event rental so that consumers think of rental first.

ARA, Moline, Ill., is an international trade association for owners of equipment and event rental businesses, and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. members, which include more than 10,500 rental businesses and more than 1,000 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 30 countries worldwide. 

Related Articles

From Archive


{{ error }}
{{ comment.comment.Name }} • {{ comment.timeAgo }}
{{ comment.comment.Text }}