February 2022 Vol. 77 No. 2



Yanmar’s ‘Premium Red’ Machines Heading into a New Era 

Yanmar Compact Equipment (CE) has adopted an eye-catching Premium Red paint color across all its machines globally, bringing it in line with Yanmar Group’s image. While attracting attention and positive vibes, the change from the well-known Yanmar yellow is much more than cosmetic. 

“Yanmar Compact Equipment is on a journey of transformation,” explained Giuliano Parodi, CEO. “We aim to be a global leader in compact equipment and with the help of our dealer partners, deliver sustainable business solutions for our customers and the societies in which they operate. 

“Our transformation goes far beyond our machines,” he added. “We are challenging the way we think and the way we work, to transform our products, our business, and our brand to create even more value for our customers.” 

In products, Yanmar CE is currently evaluating several alternative fuel and powertrain technologies and recently unveiled its first electric mini excavator prototype, SV17e. 

In transforming the business, the company continues to invest in manufacturing infrastructure and in expanding its global dealer network to increase proximity to customers and identify new and innovative ways to improve service. 

Acquisitions over the last few years are now fully unified and integrated into a Yanmar CE way of working, with common processes and priorities throughout its product and services portfolio. 

Premium Red sends out a strong signal of being one company, with a clear strategy and focus. It reflects the commitment to shared goals and to working toward a better future for everyone, as expressed in the new tagline: “Together we build.” 

Yanmar is a leading global player in the industrial machinery industry. In the construction equipment sector, it was first to market with the launch of the first self-propelled mini excavator in 1968 and invention of the revolutionary zero-tail excavator in 1993. 


Yanmar Compact Equipment, (770) 877-9894, yanmar.com/us 


Vermeer Rocky Mountain Becomes Vermeer Mountain West 

Acquiring and joining forces with Vermeer Southwest, Vermeer Rocky Mountain will become Vermeer Mountain West. 

Combining these two adjacent Vermeer industrial dealers creates a contiguous network of nine dealership locations spanning the mountain west region of the United States. Headquartered in Chandler, Ariz., branch locations are in Tucson, Las Vegas, Nev., Albuquerque, N. Mex., El Paso, Texas, Salt Lake City, Boise, Idaho, Billings, Mont., and Spokane, Wash. 

Kyle Pieratt, who served as president and CEO of Vermeer Southwest, will continue to lead, as president and CEO of Vermeer Mountain West. He is optimistic about the “numerous opportunities” created by combining efforts in a larger geographic region. 

“With our new scale comes the ability to make strategic investments to better provide our customers with the equipment they need, when and where they need support, while seamlessly delivering the Vermeer brand promise built on our core value of customer service,” Pieratt said. 

The new organization carries the full-line of Vermeer industrial equipment and partners with numerous ancillary brands to offer a convenient, one-stop shop. Products are supported with dedicated, experienced, factory-trained sales staff and service technicians, an extensive parts inventory, and top-notch service facilities. 

Vermeer Rocky Mountain was previously owned by Berry Roberts, who led the organization through its second generation of his family’s leadership. Berry will serve as a trusted advisor for the company with key Vermeer Rocky Mountain customers, as he transitions into retirement. 


Vermeer Southwest, (844) 830-4193, verseersouthwest.com, 

Vermeer Rocky Mountain, (770) 877-9894, vermeerrockymountain.com 


Volvo CE Established Strong Southwest Presence with Power Equipment Company 

Power Equipment Company has served as the Volvo equipment dealer for much of Colorado (lighter green) and is now adding the rest of the state, and areas of  
New Mexico and Utah, to its territory (darker green). 

Distributing construction equipment in the Rocky Mountains region since 1936, Power Equipment Company, is a long-time member of the Volvo Construction Equipment (Volvo CE) dealer network. Now, it’s expanding its footprint in the Southwest, with the acquisition of Golden Equipment Company. 

The company closed an agreement to purchase the name and assets of Golden Equipment, including three dealer branches in Durango, Colo., and Farmington and Albuquerque, N.Mex. The transferring territory includes the northern half of New Mexico, as well as several adjacent counties in the southwest corner of Colorado, and San Juan County in the southeast corner of Utah. 

Power Equipment Company has 85 years of experience with heavy-duty construction equipment and a strong reputation for providing exceptional product support. The company has represented Volvo CE since 1985. 

“Power Equipment will use their existing footprint and resources to provide an increase in service technicians and parts and equipment availability,” said Stephen Roy, president of Volvo CE, North America. “Volvo CE customers can expect the same high-caliber support they have received from Golden Equipment.” 

Albuquerque-based Golden Equipment Company has been part of the Volvo CE dealer network for 30 years. 


Power Equipment Company, (800) 883-9284, power-equip.com 


Radius HDD-Ditch Witch Partnership Better Serves Construction Contractors 

Radius HDD and the Ditch Witch dealer network have formed a strategic partnership to provide aftermarket tooling options across North America. This partnership will allow construction contractors to acquire Radius HDD tooling at a nearby location, in support of the growing number of infrastructure projects. 

“This alignment will better serve the thousands of contractors we currently support across the country, by putting the Radius tools and supplies they trust everyday as close as the nearest Ditch Witch dealer,” explained Radius General Manager Riff Wright. 

“With the Ditch Witch Dealer network as a partner, we maximize the product reach of Radius HDD tools.” 

With today’s fiber growth and federal investment in the nation’s infrastructure on the horizon, HDD contractors require a level of product availability only Radius can deliver. Pushing its products closer to drillers in the field will minimize downtime, while providing the quality tools and unmatched customer service contractors expect. 

Based in Weatherford, Texas, Radius HDD manufactures a complete line of the highest quality directional drilling tools for HDD professionals worldwide. Committed to bringing innovative tools and services to the industry, Radius HDD works directly with contractors in the mud to develop products and solutions for drillers worldwide. 


Radius HDD (855) 471-2771, radiushdd.com 


Research Finds Abrasive Chainsaws Decrease Kickback by 50% when Cutting Pipe in Trench 

Side view of motion capture harness/yoke used to hold the saw and measure the linear and rotational kinetic energy the kickback event. 

For operators cutting pipe in the trench, circular cutoff saws have long been the preferred choice of power tool. While they have many safe applications, their inherent design exposes the operator to greater kickback-related hazards, like head and neck injuries, lacerations or fatality, when cutting pipe in the trench. 

Commissioned by ICS Diamond Tools, a division of Blount International, and recently published in the International Journal of Occupational Safety and Ergonomics, a world-leading research university reports abrasive chainsaws generate nearly 50-percent less kickback energy than circular cutoff saws – making them a safer choice in the trench. 

“Kickback events happen so fast, and not even the most experienced operator is able to react. But there’s been a lack of data surrounding the kickback risks of different tools, and this independent research study helped solve that,” said Todd Gerlach, director of product group, Concrete Cutting and Finishing division at ICS. 

The independent research study focused on pinch-derived kickback in an effort to better predict kickback risk to saw operators. Researchers developed a mathematical model and designed, built and tested a kickback machine to evaluate the phenomenon, focusing on differences between circular cutoff saws and abrasive chainsaws. 

Using an abrasive chainsaw also allows operators more control of the tool without having to reposition themselves around the pipe, or reposition the blade guard for the final cut, as they do with circular cutoff saws – which is when the danger of kickback increases significantly. 

Beyond reduced risk of serious injury, using an abrasive chainsaw to cut pipe in the trench also improves project efficiency by reducing excavation requirements. 


ICS Diamond Tools, (800) 321-1240, icsdiamondtools.com 


Sunbelt Rentals Named a Top Military-Friendly Employer 

Sunbelt Rentals, North America’s premier equipment rental company, has been named a top 2022 Military Friendly Employer in the nation. Military Friendly is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefits for the military community. 

The company received a Silver Designation, based on its robust program aimed at recruiting and retaining veteran employees. Sunbelt Rentals focuses on aligning the skills that veterans gain during military service with a suitable position where they can thrive. Company values of safety, action, teamwork and innovation are ideals shared by veterans. 

Veteran Ambassadors support military employees from onboarding and throughout their careers, serving as liaisons to the Veterans Program. Resources offered include a hotline, administrative support, accommodation support and interagency coordination. In addition, military employees can show their service branch with a patch on company apparel. 

Veterans interested in becoming Sunbelt Rentals team members can text “Sunbelt” to 51893 to see current job postings and receive alerts. 

“We are very intentional in our approach to recruiting and retaining those transitioning to life after service, at Sunbelt Rentals,” said Shane McKenzie, director, Veterans Program. “Every aspect of our program focuses on ways we can coach, mentor and develop veterans so they can have a thriving career in the civilian sector. We are proud of the successes we see our military employees achieve.” 


Sunbelt Rentals, (800) 667-9328, sunbeltrentals.com 

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