NASSCO Names Joy Executive Director

After an extensive, nationwide search, the Executive Board of the National Association of Sewer Service Companies (NASSCO) today announced the appointment of Sheila Joy as Executive Director, effective April 2, 2018. Joy will report to NASSCO’s Board of Directors and lead NASSCO in its ongoing mission to set standards for the assessment, maintenance and rehabilitation of underground infrastructure and to assure the continued acceptance and growth of trenchless technologies.

Since 2015, Joy has served as Director of Sales and Marketing for Hoffman Southwest Corp. (HSW) in Mission Viejo, California.  HSW divisions include Professional Pipe Services (Pro Pipe), a network of twelve Roto-Rooter franchise operations, and Western Drain Supply, a wholesale distributor of plumbing products and supplies. From 2012-2015, she worked as Director of Advancement for Jill’s House, a registered 501c3 organization located in McLean, Virginia. Joy also is a current Board Member of Every Generation Ministries, a non-profit organization in Temecula, California.

“Sheila has successfully run her own marketing communications firm, New Phase Marketing, Inc., since 1999,” said Tim Vivian, incoming NASSCO President for 2018. “Her client base has run the gamut from CIPP equipment and liner manufacturers, to chemical root control, grouting and pipe bursting suppliers to extensive work with a variety of contractors including Pro Pipe, Visu-Sewer and Compliance EnviroSystems, among others. She has also worked directly with NASSCO for more than ten years developing technical articles and case studies on literally every trenchless technology. Sheila’s unique blend of effectively managing a small business with sound, fiscal responsibility and thoroughly understanding the needs of our industry make her a perfect fit.”

Pete Kurz, NASSCO’s President, says, with her unique background, Joy has the skill set to take the association to the next level.

“We believe the time is right to take NASSCO to the next level,” said Pete Kurz, NASSCO’s current President. “We have seen strong momentum built over the years through the unique skills and talents provided by our past Executive Directors. In the early 2000s Mike Burkhard stepped in to help NASSCO establish a solid, financial footing. Irv Gemora was instrumental in positioning PACP [Pipeline Assessment Certification Program] and ITCP [Inspector Training Certification Program] as standards throughout North America, and Ted DeBoda helped develop relationships with universities and other organizations aligned to our industry.”

Kurz added that NASSCO’s strategic plan now includes a higher level of volunteerism, particularly as it pertains to NASSCO Committee productivity and deliverables. It also identifies building greater awareness of NASSCO and, most importantly, developing programs that directly benefit its members.  As part of that initiative, Joy conducted research last year to learn what member contractors care most about.

“Last fall, in an effort to measure NASSCO member satisfaction levels, among other things, I conducted research to uncover what contractors care about most,” Joy said. “The findings revealed that issues such as safety, hiring and retention, succession planning, making payroll, and efficiently running their businesses, among other concerns, top the list of what keeps contractors up at night.”

Based on her findings, Joy plans to listen to member contractors and give them the tools they need to succeed.

“I believe that in addition to the technical support, education and high standards NASSCO delivers, it is also our responsibility to provide business information, education and general support to help contractors work more efficiently day-to-day,” Joy said. “As a result, my intention is to listen more to member contractors and work to provide them with some of the resources they need to succeed. It’s through their success that the rest of our industry—including suppliers and manufacturers, engineering companies, the utility owners and, ultimately, our local communities—will grow and thrive.”


To serve as NASSCO’s Executive Director, an individual must possess extensive knowledge of the trenchless technology industry and solid experience in the efficient management of a small business.




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